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As empresas e organizações vivem premidas pela necessidade de manter sua marca em evidência e zelar por sua reputação.
E tudo isso dentro de um contexto social que reúne ingredientes como imprensa livre e atuante, organizações não governamentais vigilantes e consumidores exigentes.
Para cuidar de reputação e colocar a marca de uma empresa no top of mind dos consumidores não basta produzir com qualidade ou prestar serviços com eficiência.
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E como executar essa tarefa?
Alguns, diriam que o caminho é investir em publicidade de massa.
Separe alguns milhares de reais de seu orçamento e invista na propaganda.
É um caminho, mas não o único e nem o mais indicado para muitos dos casos.
Um mercado mais exigente e atento quer informações críveis.
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Para isso, entra em cena a comunicação corporativa.
Estamos falando de um pacote de soluções que começa pelo diagnóstico das necessidades de comunicação de uma empresa ou organização.
Passa pela etapa fundamental da definição de estratégias e pela adoção de um plano de ação para comunicar com credibilidade e atingir diretamente os públicos de interesse da empresa.
O mercado de comunicação corporativa, hoje, conta com um conjunto de mais de 1000 empresas, dos mais variados portes e perfis, em todo o país.
À medida que a cultura da comunicação cresce dentro das organizações, este mercado se profissionaliza e se aperfeiçoa.
Hoje, as agências de comunicação brasileiras — e também aquelas que estão no Pará, um de nossos mercados mais desenvolvidos — estão prontas para atender demandas de comunicação de todos os segmentos econômicos.
Atuam na definição de estratégias e lançam mão de ações de comunicação que compreendem pesquisa qualitativa, relações com a mídia, relações governamentais, comunicação interna, eventos, produção de conteúdo para publicações impressas, produção e gerenciamento de sites e blogs corporativos, treinamento de porta-vozes, publicidade institucional, treinamento e gerenciamento de crises, produção de vídeos empresariais e um amplo pacote de serviços que englobam também as novas mídias, segmento no qual boa parte das ações de comunicação devem se concentrar no futuro.
Comunicar com credibilidade, clareza e ética é vital para a sobrevivência do seu negócio, de sua marca, de sua reputação.
E para comunicar com credibilidade, uma agência de comunicação é sua parceira ideal.
Em certos casos, em meio a uma crise, a reputação de uma empresa ou pessoa é o ponto determinante entre o sucesso e o fracaço.
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